How to Go Live on TikTok in 2024 (Hint: It Matters if You Want to Blow Up)

All eyes are on TikTok (and have been since it blew up right before and during the pandemic). As the platform grew, different kinds of content started to show up - one of these is live streaming. Seen as a very viable method of monetizing content (with some creators turning to 24/7 streams for cash). If you want to start making money on TikTok it can be important to know how to go live on it. Streams can be long so, to turn these into TikToks there is no better tool than Framedrop. Ok, check this out:

Step-by-Step Guide to Going Live on TikTok

So, what exactly is TikTok LIVE? - according to TikTok it is a way for creators and viewers to interact in real-time. Creators get access to a ton of effects, LIVE Gifts, subscribing and more features that will allow your audience to support you. TikTok doesn’t unlock the LIVE feature for everyone, however. If you’re over 18 years of age, there is still one prerequisite you must have in order to start streaming:

You Need 1000 Followers to Go LIVE

You'll need a minimum of 1000 followers to unlock this feature (unless you have a stable history of streaming on other platforms, TikTok has opened live streaming for these users). While it might seem like just another arbitrary milestone, the follower requirement for TikTok LIVE holds significant implications for content creators aiming to make a splash on the platform.

Understanding the Thresholds:

As of the latest updates, TikTok mandates that users must have at least 1000 followers to initiate a live stream (this can change according to your geolocation). This policy aims to maintain a certain level of quality and engagement within live broadcasts, ensuring that creators have built a modest audience before diving into the live format. However, it's important to note that even if you haven't hit the 1000 follower mark, there's still a way to participate in live shows – by being invited to another creator's live stream.

The Impact on Content Strategy:

So, what does this mean for your content strategy? Essentially, it underscores the importance of cultivating a dedicated audience on TikTok. Going live presents a unique opportunity to connect with your followers in real-time, fostering a sense of intimacy and immediacy that traditional video uploads might lack. By setting a follower threshold, TikTok incentivizes creators to focus on building meaningful relationships with their audience, rather than simply chasing views or likes.

Practical Tips for Growing Your Follower Base:

If you're itching to go live but haven't reached the 1000 follower milestone yet, fear not! There are several strategies you can employ to grow your follower base and unlock the full potential of TikTok LIVE:

• Consistent Content Creation: Post regularly and engage with trending topics to keep your content fresh and relevant.
• Engage with Your Audience: Respond to comments, participate in challenges, and collaborate with other creators to foster a sense of community around your profile.
• Cross-Promotion: Share your TikTok content on other social media platforms to attract new followers and drive traffic to your profile.
• Utilize Hashtags: Incorporate popular hashtags into your posts to increase discoverability and reach a wider audience.
• Quality Over Quantity: Focus on creating high-quality, engaging content that resonates with your target audience rather than simply chasing follower counts

If you’re not quite there yet and want to reach it as fast as possible, I’ve talked before about how to blow up on TikTok, check it out.

What Is the Best Setup for a TikTok LIVE?

Before you hit that 'Go LIVE' button, let's talk about the best setup for a professional-quality live stream that will make your content stand out.

Equipment Essentials

1. Smartphone:

Your smartphone is your primary tool for live streaming on TikTok. Make sure it has a good camera and stable internet connection. iPhones and higher-end Android devices usually offer better video quality.

2. Tripod or Mount:

Invest in a sturdy tripod or phone mount to keep your phone steady during the stream. Stability is key for maintaining a professional look. There are plenty of affordable options available online or in stores.

3. Lighting:

Good lighting can make a world of difference in the quality of your live stream. Natural light is ideal, so position yourself near a window if possible. If not, consider investing in inexpensive ring lights or LED panels to illuminate your face evenly.

4. Microphone:

While your phone's built-in microphone can suffice, an external microphone can significantly improve your audio quality. Clip-on lapel microphones or shotgun microphones are great budget-friendly options that will make your voice clear and crisp.

5. Background:

Choose a clean and visually appealing background for your live streams. It could be a neatly organized room, a plain wall, or even a tastefully decorated backdrop. Make sure it complements your content without distracting from it.

Environment Setup

1. Quiet Space:

Find a quiet environment with minimal background noise so that your audience can hear you clearly. Avoid areas with loud traffic, music, or other disturbances.

2. Internet Connection:

A stable internet connection is crucial for a smooth live stream. If possible, connect to high-speed Wi-Fi to minimize the risk of lags or interruptions. You can also use a strong cellular signal if you're streaming on the go.

3. Test Your Setup:

Before going live, do a test run to check all your equipment and settings. Make sure your camera, microphone, and lighting are working correctly, and your internet connection is stable. It's better to address any issues beforehand than to encounter them during your live stream.

Checklist:

• Smartphone with a good camera
• Sturdy tripod or phone mount
• Proper lighting setup (natural or artificial)
• External microphone for improved audio
• Clean and visually appealing background
• Quiet environment with minimal background noise
• Stable internet connection (Wi-Fi or cellular)
• Test run to certify that everything is working smoothly

Following these steps will go a long way in broadcasting a quality stream that will make your viewers want to stick around.

How to Start Your First TikTok LIVE

Here’s how to get started with your first TikTok LIVE:

1. Open the TikTok App: Launch the TikTok app on your smartphone or tablet. Make sure you're logged in to your account.
2. Access the Camera: Tap on the “+” icon at the bottom-center of the screen to access the camera. This is where you'll start creating your live stream.
3. Select “LIVE” Option: Swipe left on the camera screen until you see the “LIVE” option. Tap on it to begin setting up your live stream.
4. Add a Title: Before going live, give your stream an engaging title that will grab the attention of your followers. Keep it short, catchy, and relevant to your content.
5. Go LIVE: Once you've set everything up, tap the 'Go LIVE' button to start broadcasting to your followers in real-time.

Congratulations! You've successfully started your first TikTok LIVE. Keep experimenting with different types of content and engaging with your audience to grow your following and make a lasting impression on TikTok and encourage them to return for your next broadcasts.